7 Article Marketing Lessons I Count on Each and Every Day

Is article marketing profitable? Can you really make a full time living creating and then distributing quality content around the web, or is there a “catch” you must master to really make it work?

The truth is, in my own business, I’ve come to rely heavily on creating content for both my traffic, my TRUST and my ability to bond with and sell to my readers. There is NO substitute for being able to communicate with your readership in a language they like and understand, and to be able to convey PASSION and commitment in a way that makes folks feel invested in your marketing, and your message.

Here are the 7 MOST important lessons I’ve learned about making money online, and as an avid article marketer in a multitude of niches as well!

1 – Quality is CRITICAL

When it comes to creating content that actually CONVERTS, there are no shortcuts. Your results are going to be directly proportional to how much “care” you put into your content, and communicating your authority and expertise

2 – Quantity Counts, Too

You’ll never make a full time living as an article marketing maven, by writing 1 article a day. I know there are people who will tell you this is true…..but I’ve yet to see one myself. I dedicate 2 hours a day to writing as much quality content as I can, and over the years, my speed has gone UP exponentially….while the quality of my content has stayed good as well.

3 – Keep it Simple

I read a funny story about Presidential speeches a few months ago, that I find is VERY relevant for writing articles. When the language, tone and tempo goes beyond a High School English level, the attention, and effectiveness of the speech goes down dramatically. I’ve found the same things in my own content creation efforts…and the BIG takeaway is this: Be direct, be informative and don’t sound too smart for your own good!

4 – Your Niche is Important

Especially if you are an affiliate marketer. Picking small niches is rarely a smart strategy if you are serious about traffic, and sales. The BIGGER the ocean, the more opportunity there is to make money, and this is even more important if you are selling products as an affiliate. (it’s also important if you are selling your OWN services as well – lots of competition is a GOOD thing!)

5 – The Title Can Make or Break Your Content (and Campaign)

Nothing is more important that a good title when it comes to creating content that converts. Why? Because with so many other authors out there, if you don’t step up and stand out with your title, the content you create gets lost in the maze and haze of so many submissions. Long verbose titles work BEST for me, and if you try them, I’ll bet they’ll do the same for you!

6 – Reward with Your Resource Box

I hate to see resource boxes that are “me” focused, because they rarely convey the sorts of benefits, or compel enough curiosity to create a click. I don’t care how many people READ your articles, if they don’t click through and don’t visit your offer, the work you’ve done has been in vain. Keep your resource boxes benefit laden and experiment! Be bold, be audacious and make BIG promises…..and you’ll find that your rewards will be magnified as a result.

7 – Lastly…your LANDING page counts, too

So many people forget that the landing page is important, and plays a big role in the continuum of content marketing. You need a landing page that is clear, has a DIRECT relationship to the article they just read that brought them there, and is clean, simple and easy to understand.

As a rule, don’t include multiple ads, or blog posts or offers……you want a LINEAR message that makes it very clear what they need to do next to get the MOST benefit from what you have to share.

7 Secrets To Powerful Article Marketing Results

If you’re doing everything right, you get results. It’s one of those ‘if you build it, they will come’ moments that catches everyone’s attention, draws them in, captivates their interest, and then sends them out to do what you told them to do. Your call to action makes the article function, but all the other things, make the call to action work.

1) Focus on One Thing

You really can’t put every bit of information you have in the same article. Don’t try. Focus on just one thing. And get that thing right.

2) Less is More

White space really does matter. Without it, you just have a jumble of letters on a page. With it, you have a framework celebrating your topic and focusing on your call to action. No, really. White space. It works.

3) Great Copy

Functional copy is more than just the facts. It’s details. It’s fun to read. Appearance matters, as with white space above, there are just some paragraph styles that look better than others, in any given article… Find what works best. Layout and copy should function as one unit.

4) Direct Traffic

Bold, italics, underline, bullet, numbers, and quotes have different purposes. You reader only has a bit of time, a snippet, really. You’ll want to use that time well and not waste it.

  • The title draws them to your work or sends them away, make sure it relates to what you write and the action you want them to take.
  • Sub-titles reveal the actual content of your story and reveal the heart of your content, use them well.
  • Other formatting coding has purpose, and you’ll want to use them appropriately. Don’t over use them.

5) Write for Readers

“Hey, look at me!” Might be a cute way to get attention, but it probably is not the way you want your readers to think about you. When you put the readers first, and offer what they need and want, they appreciate what you provide. They see you as helpful, encouraging, motivating, and as their provider of solutions. You want to provide solutions. That’s your key job when writing for readers… Offer solutions.

6) Maximize Landing Pages

When they click on your links, they are looking for something specific, if they don’t find it, they click away. Be sure they find what they’re looking for when they click on the link.

7) Call to Action

Farm safety and housekeeping

The term housekeeping, when applied to farming and agricultural operations does carry some sense of what it means in the hospitality industry, and in general domestic and commercial service.

Housekeeping is a word that prefers really to all areas of a operation being kept in good order, being kept clean and being kept safe.

On a farm or agricultural operation, there are a number of different areas that need to be kept continually safe and clean, both the good running of the business itself, but also for the safety of the employees and of the family who own or run a company.

Farms traditionally revolve around agricultural machinery, mainly tractors, combine harvesters, utility vehicles, as well as a number of different cars and trucks.

Depending upon the nature of the work at the farm is involved in, there may well be different chemicals, different pieces ofmachinery and different tools all of which could pose a potential hazard.

Housekeeping is are keeping all of these areas safe, on a continual basis, and making sure that anyone involved in any area of this work has an attitude that these areas are important and need to be kept free from any risk or danger to any individual, whether an employee, a member of the family or a member of the public who may be on the farm for different reasons.

Any area that is considered a work area, whether it includes machinery or livestock or anything else, needs to be designated as a potential risk zone, and such strict housekeeping protocols need to be in place in order to safeguard the well-being of everyone who may on any occasion be there.

Housekeeping practices include the need torecognise appropriate storage, how any materials or equipment that are kept in this area are used and also how any mistakes or spillages or damage machinery are cleaned up or dealt with for repair.

Where good housekeeping practices are protocols are not in place it creates a potential hazard. Housekeeping is a preventative measure, and is about attitude and practice.

Encouraging people to keep an area clean is a prerequisite of most good housekeeping protocols. This can include informal picking up of rubbish or debris that may be lying around, as well as a more formal cleaning protocol with certain people designated to make sure that all areas are kept clean on a regular basis.

Storage is crucially important, both at a practical level and also has an attitude of good housekeeping practice. The old expression a tidy mind applies very much to this area. If an area looks unkempt, it is likely that there are a number of practices that could be considered unsafe or sloppy, which could ultimately lead to more hazards and risks.

Housekeeping is primarily about preventing injury. Health and safety has become a term that many people either slightly ridicule, or think it’s just an excuse to be risk averse. It is in fact quite the opposite. It is about understanding the nature of risk in order to evaluate the acceptability of a risk, and take whatever precautions may be necessary.