Why Work With a Capital Equipment Dealer? Why Not Go Directly to the Manufacturer?

Are you considering purchasing capital equipment? Concrete Plant, Asphalt Plant, Lathe, Press Break, Plate Shears, Packaging Equipment, Conveying Equipment, Automated Storage, Printing Equipment, Extrusion, and other larger high value equipment are all considered items of capital equipment. Below are some considerations you may find helpful in making a decision.

Same Pricing or Better

General Info to Understand

  • Not all manufacturers sell direct. Some manufacturers only sell through a dealer network, so by contacting the manufacturer they will simply direct you to a dealer that sells their equipment in your area. If a manufacturer does sell direct, the list price on equipment sold by the manufacturer and their dealers is commonly the same.
  • Manufacturers selling direct commonly staff a small sales team of salaried individuals, and will not typically negotiate much on the sales price of equipment ~ to keep their dealer network happy.
  • Manufacturers commonly offer dealers pricing significantly below list price to entice the dealer into using its own resources (staff and money) to market and sell their equipment.

Why would a Manufacturer do this?

It makes financial sense to a manufacturer. They do not have to incur the high cost associated with sales and marketing. By establishing dealers, a manufacturer can market its product over a larger territory leveraging the resources of local dealers that professionally market and sell associated products and services.

How could pricing from a dealer be cheaper than direct from the manufacturer?

As mentioned, to keep a dealer network happy and to not decrease the value of their equipment, a manufacturer sets a list price, and usually sells their equipment very near that list price. A dealer is more likely to offer significant discounts on the equipment because they are able to purchase the equipment at a wholesale rate and may choose to sell the equipment at a lower profit margin than the manufacturer suggests.

Enhanced Customer Service. Experience Larger Scope of Services.

Many dealers, offer multiple lines of equipment as well as installation and service of your equipment purchased… One company able to service all of your equipment, installation and maintenance needs… One company able to service, understand and troubleshoot your entire system. Most manufacturers will only service their own equipment, and often “blame” poor system performance onto another piece of equipment manufactured by a different company.

Better Communication / Greater Response.

The primary purpose of a dealer is to facilitate the sales and marketing efforts for a manufacturer. Equipment dealers are staffed, trained and equipped to help ensure you get the equipment and service you need. A manufacturer’s primary function is to manufacture and they are frequently not equipped to handle large volumes of inquires and sales activities. Best of all worlds Working with a dealer and taking advantage of all of the benefits a dealer has to offer does not preclude you from contact with the manufacturer. Most manufacturers want to get to know their customers… they just don’t want to have to find them.

Affiliate Marketing Basics – What Is Affiliate Marketing?

This article is all about the basics of affiliate marketing and it covers what it is? And how it works? This article is aimed at beginners that want to find out a bit more about this type of business.

What is it?

The simplest way to explain affiliate marketing is that it is a way for an affiliate to promote a product, service or website for a business, which in return generates a sale for that business and which then in return earns the affiliate a fixed commission or a percentage of the sale that it help make. So basically affiliate marketing is a way of making money online.

A business is an organisation or a website that has a product or service to sell. An affiliate is a website owner that promotes a product, service or website for a business.

How does it work?

Basically an affiliate earns money every time it sends a potential customer from their own website to a businesses website which leads to an action. So what this means is that if you send someone from your own website via an affiliate link to a businesses website and they purchase a product or service you would receive money for it.

Three ways you can make money through affiliate marketing are pay per click, pay per sale and cost per action.

Pay per click is when a potential customer clicks on an affiliate link on your website and is directed to a businesses website you would receive money for that click.

Pay per sale is when a potential customer clicks on an affiliate link on your website and is directed to a businesses website but you would only receive money if the customer buys the product or service.

Cost per action is when a potential customer clicks on an affiliate link on your website and is directed to a businesses website, you earn money when a customer registers.

Affiliate marketing is a great way of making money online without having to hold any inventory or having to process payments. It is also very easy to get started and you can even work a couple of hours a day and still make a good living. Another major benefit of affiliate marketing is that its a business that you can run from your own home.

7 Reasons Why Direct Mail is Still Effective Marketing

Personalization

Remember as a child getting a letter in the mail addressed to just you? The thrill of reading your name on the envelope went down to your toes. The excitement that exuded outwards as you tore into the opening was almost palpable. Seeing what was inside and what you were getting put a big grin on your face.

Now as an adult when we open our mailbox we hope there is something in there besides a bill. Receiving a letter addressed to the recipient and not Current Resident can give a bit of that thrill back into someone’s day.

New Clients

Have you ever been the new person in the neighborhood, school or job? Not only do you not know anyone, but no one knows you either. You have to put yourself out there to make new friends and find your part in the myriad niches around you. The same situation is true when you want to accumulate new clients. How can a business attract new clients if no one knows you are around?

Purchasing a residential or business mailing list coupled with a direct mail piece should be the start of your marketing strategy. Your direct mail piece can showcase your products, hours of business, contact information and even website location. Use a customized mail house that can print, address and mail your piece. The cost per piece isn’t much more than the price of a first class stamp!

Special Offers

Walking up and down the aisles of your favorite store to find a special item on sale is nice if you have all the time in the world to do it. The same can be said of sitting in front of a computer and perusing website after website hoping to find something you can use at a great price. All of us become delighted when that happens and may even shoot a fist into the air followed by a whoo hoo! Where then does a business look to announce a special offer? They do it with direct mail marketing.

While emailing your clients with limited time or special offers is nice, you don’t always have permission to send them email advertisements. Your company emails could get black listed and show up as spam. That defeats the purpose of your marketing campaign. Instead, designing and mailing a colorful and impressive oversized postcard has the ability of reaching more people at one time. The best part is, the offer came to the client instead of the client going to the offer.

Call to Action

Every year the producers of American Idol use one of the best marketing ideas in the world to get viewers to watch their show. By using SMS texting, the viewer has a say in which performer competes for another week or whether their 15 minutes of fame is over. Your business can use the same basic idea with direct mail marketing.

You want your clients (current or prospective) to sign up for a program or service you are enacting. By using direct mail marketing it is possible to direct your clients to the proper place to do that. As with Special Offers, your business can refer the client to your website or how to use a promotional code when placing an order by phone. That way you can also track how effective your direct mail marketing campaign is.

Name Brand Recognition

When you see a thick black check mark, what does it remind you of? How about golden arches, a bunny head with a bow tie, an apple with a bite out of it or circle with the top being red, the bottom blue and a white wave through the middle. If you thought of Nike, McDonald’s, Playboy, Apple Computer and Pepsi, you’re right! With direct mail marketing, there is the ability to have your brand image or logo front and center. For years advertisers have known that branding a business is the best way to remind consumers about your products or services. Seeing your logo on a postcard or envelope will catch the recipient’s eye, making the chances of them stopping to read what you have to say greater than hoping they open an email from someone they may not recognize.

Save the Date

Along with work, shopping, cooking, cleaning, kids programs, family gatherings and maybe even attending night school, people today are inundated with a calendar full of things to do. Direct mail marketing can help any business make sure their upcoming event is a success. With an important event or function occurring in the future, send your client list a reminder card with the pertinent information. This becomes is a win/win situation for all. The client can tack the card up in a place so they won’t forget, and your business wins with a larger audience taking part.

Last but not least and most importantly…

Say Thank You

Most of us were taught as youngsters to always say please and thank you. And if you listen to Miss Manners, sending thank you cards or letters to someone who has gifted you with an item or their help should be considered common courtesy. Too often in the hustle and bustle of everyday life, we tend to forget to say thank you to those who keep us in business. Direct mail marketing can do that for you. Receiving a card or postcard in the mail from your business is another step up the ladder of good business and client relationships.