Tips to Supercharge Your Direct Email Marketing Campaigns

Email marketing success is all in the details of the content of your email. It may seem that once companies purchase lists, businesses try to show their mastery of the medium via colorful HTML fonts and embedded images. However, even a simple text email can explode off the digital paper with more incentive to buy if direct email marketers learn a few simple, and effective, email tips. Here’s a hint: Email marketing success is not in the look of the email, it’s all about the words and details. Use these tips on direct email marketing, to supercharge your emails and generate more interest and excitement from your email list.

Don’t Overlook These Details
If you’re sending out beautiful emails with great information and having a poor response, it’s time to look at what you’re doing wrong. Most recipients of email don’t even bother to open an email from an unknown sender these days. Other times, they may be intrigued enough to open it, but they simply skim it instead of reading the entire content to see if they want to do more. Once the skim is over, if nothing caught their eye, it may be marked as spam and you may never get another chance to connect with that recipient. Here are few ways to increase your chances with direct email marketing:

Trap Attention with Captivating Subject Lines – Use words that draw attention to your email. Often, just including the recipient’s name in your subject line can get them to click to open. The subject line should be short and to the point, but include power words that make people want to open the email.

Use Headlines to Encapsulate Your Message – Once the email has been opened, you have to assume it will be skimmed, not read. That means you must include lots of white space with headlines interspersed that get your message across without reading the entire email.

Embed a Call to Action – Have a purpose for the email. Are you trying to advertise a product launch and want pre-sale orders? Do you want to connect more with people on Facebook or Twitter? You can include a call to action to buy something from you, but often this is not as powerful a technique with new customers as it is with existing ones. For new customers, give something away instead of asking for a sale, and make that connection (even if it is only a discount coupon code for their first purchase with you). If you are promoting a special deal, make sure to ask for the sale as sometimes customers just need to be asked to perform, instead of just hinting at the action that needs to be taken.

Sign with All Your Details – Every email should include a detailed signature line that includes a link to your website, your presence on social networking sites, your contact information, and even a link to a map where you are located (if that’s necessary). Don’t make customers search elsewhere for your business information when they know that by opening any of your emails the details are right there in front of them every single time.

Farm safety and housekeeping

The term housekeeping, when applied to farming and agricultural operations does carry some sense of what it means in the hospitality industry, and in general domestic and commercial service.

Housekeeping is a word that prefers really to all areas of a operation being kept in good order, being kept clean and being kept safe.

On a farm or agricultural operation, there are a number of different areas that need to be kept continually safe and clean, both the good running of the business itself, but also for the safety of the employees and of the family who own or run a company.

Farms traditionally revolve around agricultural machinery, mainly tractors, combine harvesters, utility vehicles, as well as a number of different cars and trucks.

Depending upon the nature of the work at the farm is involved in, there may well be different chemicals, different pieces ofmachinery and different tools all of which could pose a potential hazard.

Housekeeping is are keeping all of these areas safe, on a continual basis, and making sure that anyone involved in any area of this work has an attitude that these areas are important and need to be kept free from any risk or danger to any individual, whether an employee, a member of the family or a member of the public who may be on the farm for different reasons.

Any area that is considered a work area, whether it includes machinery or livestock or anything else, needs to be designated as a potential risk zone, and such strict housekeeping protocols need to be in place in order to safeguard the well-being of everyone who may on any occasion be there.

Housekeeping practices include the need torecognise appropriate storage, how any materials or equipment that are kept in this area are used and also how any mistakes or spillages or damage machinery are cleaned up or dealt with for repair.

Where good housekeeping practices are protocols are not in place it creates a potential hazard. Housekeeping is a preventative measure, and is about attitude and practice.

Encouraging people to keep an area clean is a prerequisite of most good housekeeping protocols. This can include informal picking up of rubbish or debris that may be lying around, as well as a more formal cleaning protocol with certain people designated to make sure that all areas are kept clean on a regular basis.

Storage is crucially important, both at a practical level and also has an attitude of good housekeeping practice. The old expression a tidy mind applies very much to this area. If an area looks unkempt, it is likely that there are a number of practices that could be considered unsafe or sloppy, which could ultimately lead to more hazards and risks.

Housekeeping is primarily about preventing injury. Health and safety has become a term that many people either slightly ridicule, or think it’s just an excuse to be risk averse. It is in fact quite the opposite. It is about understanding the nature of risk in order to evaluate the acceptability of a risk, and take whatever precautions may be necessary.

How To Profit With Article Marketing

Internet users are always looking for good content, and one of the best ways to make money online is to write articles which drive traffic to offers that you have. There is a lot of work involved, but at least it won’t cost you a lot of money to get going.

Keyword research is the first thing you will need to do. The trick is to find what people are looking for on the internet and then using those keyword phrases to generate articles that will direct them to the products that they are looking for. Try to find keyword phrases that have a lot of searches but not too much competition, and in this way it will be easier to get your article to page one of the search engines for that particular keyword phrase.

You can either use your article to direct your customers to your website, which will have various offers for them, or you could direct them straight to an affiliate website. If you are submitting your article to article directories, just check the fine print, as some directories don’t accept affiliate links, only links to your own website.

Some article sites will let you embed active links into the text of your article. For instance, if you write about a holiday in France, you could then link up relevant keywords with a travel agency that would give you a commission if the reader books a holiday through them. Use your article several times on your blog, website or article directories and you should get a lot more traffic.

You don’t have to be a wordsmith to write an article, you just need some time and some thought put into your article. If you write often, you will get better and quicker and it will become easier. Remember with article marketing, more is better. The more articles you can write and get out there, the more traffic you will generate.

A good domain name purchased and forwarded to your chosen product, will work well for something that you promote a lot. This makes your link look friendlier and more professional, and more article directories will accept links like this.

Never copy other people’s articles. A lot of article directories ban you for plagiarism. Rather write your own unique content with your own spin on it or hire a writer to do an article for you. Once you have submitted your article, promote it in the social sites, bookmarking sites and forums for mazimum exposure.

I am sure that you will agree with me that article marketing can be very profitable indeed if done regularly and over the long term.