Direct Marketing Versus Email Marketing – Which is Best?

Email has changed how the business world and how advertisers communicate. The cost effectiveness of email is a powerful motivator for businesses who are looking for ways to reach a large audience quickly. Meanwhile, direct mail continues to be an effective way to reach your list of veterinarians. So, which is best?

The answer is that you can improve the effectiveness of one by complimenting it with the other. So, using both direct mail and email can be a powerful way to get your message out.

Here are some considerations about email.

- Email marketing can be developed much more quickly.
- Email can be sent multiple times in a short period.
- Email can be tracked and the data analyzed.
- Email marketing can be more cost effective.

There are benefits to direct mail, too.

- More accurate.
- More credibility.
- More impact with colors, fonts, and presentation.
- Lists are easier and less expensive to acquire.

For best results when marketing to your list of veterinarians, business owners should consider using both direct mail and email. Test your message and the timing and delivery methods. Try a series of emails followed by a direct mail campaign. Measure your results. Then change it up to see how your response rates change.

Whichever method you choose, be sure that you have processes and procedures in place to follow-up on your leads. For example, you may solicit an opt-in from your email program. Once you have collected the opt-in, be sure that your autoresponder is ready. If you send direct mails, be sure that your 800 number, website and email address are included and then measure the results by offering a special discount offer.

What Is the Best Way to Generate Income With Article Writing and Article Marketing?

When you start article marketing or any internet marketing, for that matter, you will probably wonder what is the best way to convert traffic into money in your pocket. In this article, I am going to address this question from an article marketing point of view.

There are basically three or four ways to generate income online from an article marketing point of view. The first is to purchase a domain name and redirect it directly to an affiliate website. In some niches you can generate tons of traffic to a re-direct, but only convert at a half of one percent or less. This will generate some money but it is going to be hard to generate a full-time income with this method.

The second way is if you had sent those same people to a squeeze page. I’ve found it’s much easier to get a substantially higher return on the same traffic if you get them on your email list. The reason being is that you can cross sell, back-end sell, and continue building a relationship with these folks. This will build trust and eventually, they’ll buy one or even multiple things from you down the road. An example of this is the dating niche can be cross marketed with diet or the divorce niche can be cross marketed with dating AND diet. This can be taken one step further by generating your own products to sell to your list. This is where it can become very profitable.

And the third way that you can make money with articles, and this goes back to not wanting to build a list again, you should send your traffic to a one page review site instead of a re-direct. The benefit of this is you will receive natural search engine traffic that’s not coming from the articles themselves but rather from the earned authority of the review page itself. If you are wondering about a one page review site, they are usually webpages such as a Squidoo lens or HubPage. Instead of redirecting traffic to an affiliate site, you send them to a Squidoo lens or HubPage that will help build trust by giving a review of the product you are promoting.

So which is the best way to make money with articles? The absolute best answer to that question is that you need to build a list in order to generate the maximum amount of income online.

One Pro Trader Tip For Investing In The Stock Market

Are you trying to grow your portfolio and generate monthly income from the stock market? Maybe your just trying to find a safe and profitable way to invest your money.

In today’s economy and investing environment it can be extremely hard to find the best places to invest your hard earned money.

If you’re like me, you spent long hard hours working to earn your money and you definitely don’t want to put it somewhere that you could easily lose it all or if you find a halfway decent investment, have your returns eaten away by high fees and investment costs.

If you’re looking for a better way to invest and have tried trading on your own then I’m sure you know what it feels like to lose sleep at night thinking about your trades. Wondering if your trade is going to be a winner or loser. Or maybe you had a great month of profits only to see the market take them back or have them wiped out by one bad trade.

Then after all of the hard work, time, research, and stress your account is left in the negative or barely break even. Doesn’t that really get under your skin? It’s ridiculous. There has to be a solution.

Here are some of the main traditional ways that you can invest in the market to make money. One, you can implement an asset diversification strategy. Two, you can buy and hold for the long term. Three, you can get a financial adviser and take his or her advice. Four, you could invest in CD’s at the bank. Five, you could control your risk and learn how to invest being delta neutral.

Let’s take a closer look at each one of these investing Strategies.

1. Asset Diversification: Look, I am sure that you heard this one a million times, don’t put all your eggs in one basket. Asset diversification is the idea that if you spread your money around to different asset classes you will limit your risk because if one asset class goes down another will go up and offset your loses. Well, it can work like this but if it does, you basically end up break even or with a small profit or loss because your gains are offset by your losses or vice versa. Then you all also have to think about what happens if all the asset classes drop in value? Well, I think you know the answer to that question and this does happen.

2. Buy and Hold: Buy and hold is probably another one that I am sure that you have heard before. You know the saying “buy and hold for the long term”. This is one really illustrates a complete lack of planning. I mean you only make money when you sell your investment to capture the gains. In investing you should always know your exit strategy and have specific rules that dictate exactly when you will exit a trade. Who wants to wait some vague amount of 5,10,or 30 years before they get their money back anyway. I know that I don’t have that kind of time.

3. Financial Advisor: Now, I don’t want to rag to much on advisers because I used to be one. But with that being said, I know exactly how they operate. To put it simple, they will most likely charge you big fees to implement one of the two investing strategies above. They know that there are better ways to make money in the market but the reality is that they just have to many clients to implement the really profitable strategies for you and will probably just throw your money into some mutual funds and retirement accounts.

4. Bank CD,s: CD’s are absolutely a horrible investment right now. Most people put their money in CD’s because they think that it is safe. Well in today’s economic environment this couldn’t be further from the truth. With interest rates near zero you will be lucky if you can earn a percent or two and with inflation on the rise you are guaranteed to lose money. Not to mention banks these days are dropping like flies.

5. Delta Neutral Investing: Ok, so now that you know what not to do, I have saved this best tip for last. Delta Neutral Investing is also known as having a non-directional bias. Meaning you don’t care if the market moves up or down, you can make money either way. You see most people think that there is only one way to make money from the market, that is, you buy, the market goes up in value, hence you make money. Or, you sell, the market goes down, you make money. This is known as directional trading and this is how the majority of people try to profit from the market. The other way to profit is not by using the direction of the market but by taking advantage of and profiting from Time and Volatility. By putting on delta neutral positions you can exploit time and volatility to your advantage and for quick and massive gains.