What Is the Best Way to Generate Income With Article Writing and Article Marketing?

When you start article marketing or any internet marketing, for that matter, you will probably wonder what is the best way to convert traffic into money in your pocket. In this article, I am going to address this question from an article marketing point of view.

There are basically three or four ways to generate income online from an article marketing point of view. The first is to purchase a domain name and redirect it directly to an affiliate website. In some niches you can generate tons of traffic to a re-direct, but only convert at a half of one percent or less. This will generate some money but it is going to be hard to generate a full-time income with this method.

The second way is if you had sent those same people to a squeeze page. I’ve found it’s much easier to get a substantially higher return on the same traffic if you get them on your email list. The reason being is that you can cross sell, back-end sell, and continue building a relationship with these folks. This will build trust and eventually, they’ll buy one or even multiple things from you down the road. An example of this is the dating niche can be cross marketed with diet or the divorce niche can be cross marketed with dating AND diet. This can be taken one step further by generating your own products to sell to your list. This is where it can become very profitable.

And the third way that you can make money with articles, and this goes back to not wanting to build a list again, you should send your traffic to a one page review site instead of a re-direct. The benefit of this is you will receive natural search engine traffic that’s not coming from the articles themselves but rather from the earned authority of the review page itself. If you are wondering about a one page review site, they are usually webpages such as a Squidoo lens or HubPage. Instead of redirecting traffic to an affiliate site, you send them to a Squidoo lens or HubPage that will help build trust by giving a review of the product you are promoting.

So which is the best way to make money with articles? The absolute best answer to that question is that you need to build a list in order to generate the maximum amount of income online.

Using Direct Marketing

Direct marketing is a common strategy used in business as a method of reaching potential customers. It is not to be confused with direct response marketing, which is a similar but slightly different strategy. While with direct response marketing, consumers respond to a direct offer from a company, direct marketing simply involves the business choosing a niche market and using different methods to promote a product to that group. With direct marketing, the business takes the time to directly engage the potential consumer rather than wait for a response to an advertisement. For example, while direct response marketing would place a general advertisement on television and leave the ball in the consumer’s court to show interest and make a call, direct marketers attempt to identify potentially interested individuals and contact them directly to promote a product.

Identifying a niche group is crucial to effective direct marketing without wasting time and money. Many good articles are available that detail the use of a niche group. For the purposes of direct marketing, a business identifies a demographic of consumers whom they believe would be likely to benefit from their product and even take this group into consideration when manufacturing a product. In a good strategy, marketers target this group directly rather than marketing to consumers in general.
A good comparison between direct response marketing and direct marketing is to imagine that in direct response you, as the marketer, are waiting for customers to bite, while when using direct marketing, you are directly asking the customer to bite.

A major concern with the marketing strategy is the possibility of consumers becoming overwhelmed and irritated by constant contact from marketers. Unfortunately, this is a common occurrence in this day and age with the overabundance of spam material sent to consumers. For this reason, it is imperative to develop strategies that have the best possible chance of garnering customers. The last thing a business wants is to overwhelm customers to the point of scaring them away. Whatever form of advertisement you choose to use, aim for the goal of making sure that your future customers are excited to hear from you and that every contact with them is positive.

There are several ways to go about identifying potential target consumers and marketing your product to them. The use of email has become the dominant method today. Companies will often pay fees to one another to share email addresses of their customers. This is where the spam concern enters the picture. Make sure to only contact customers who have given consent to have their email addresses used for the purpose of informing them of promotions regarding a certain type of product. Offers can also be sent directly through postal mail.

Direct marketing has its advantages and disadvantages in comparison to direct response marketing and other promotional methods. Most of the disadvantages surrounding this method involve logistical marketing difficulties and the complexity of identifying potential customers. When done in an effective way, direct marketing can prove to be a lucrative strategy.

Targeted Marketing Basics

Any person with dreams of becoming successful in real estate sales wants to answer the question – how do I find masses of buyers? The first thing you need to do is understand the foundation behind finding masses of buyers. Many real estate dealers make a common mistake when they begin to approach marketing. This error is in using a large, untargeted marketing approach. A common method is to use television, newspaper ads, or newspaper inserts in a broad based campaign designed to reach as many people as possible.

The problem with this decision is that you may or may not actually encounter prospective buyers, those who are actually looking to make a real estate purchase. This mass market strategy is not the best use of your advertising resources. Even though you may receive a few leads from television commercials or newspaper ads, there are other ways that you can spend your marketing funds that can help reach qualified prospects. Classic television advertising, for example a software commercial during a ball game, works on the theory that hopefully someone will see the product and be interested enough to pursue the software.

If you do not have young children, an ad for Pampers will not be designed to target you. The goal is that many people will see the ad and some of them will be in the right market group to purchase the product. Targeted marketing, on the other hand, is based on the principle of identifying your buyer’s characteristics and marketing directly to them. This has been helpful in qualifying the prospects. This method has been proven to work much more quickly, since the more targeted your approach is, the bigger bang for your buck you are going to get. For this reason, you would not want to advertise a piece of land in a weight loss magazine. One has nothing to do with the other!