Guidelines for Church Marketing Campaign

It is always sad to see a business closing down due to bankruptcy, but it’s far worse to see a Christian church not reaching its full potential. Direct response can help any congregation grow with engaging and consistent outreach efforts. You already know some people who you believe needs to hear the Word of God, or probably just someone who has not been attending a church regularly. But to effectively market them, you need to gather more specific details first.

Here are five guidelines you can use to achieve a progressive marketing campaign for your church. Bear in mind that not all of them may be suitable for your congregation, so might as well try a few then move on to the rest if you get good results.

First up, create a list of people whom you think might be interested or those who already are searching for the right church. Divide them into certain groups according to age or occupation, depending on you. A targeted list has a higher chance of getting better solutions. Be sure to focus on the main message of the letter to the people you’re reaching. A letter you would send to an unbeliever will be different to a letter you would send to a believer who is just a little confused. With an unsaved person, mention about the present situation and tell how Jesus Christ can help them face it with courage. The format or design of the letter should be not so formal, as if talking on a face-to-face manner. This would look more appealing and casual. Provide illustrations and examples to further elaborate on your purpose.

Direct response mail is one of the most powerful methods for Christian marketing and it has proven its potential to reach hundreds and even thousands of people. Sadly though, it’s still untapped by most congregations. These basic rules should apply when creating direct response mails. Always hand-address the envelope, it makes the mail more personalized. Use powerful and accurate testimonials; do not give them a reason to throw the mail away in a trash bin. End the letter with something that they need to do, perhaps join one of the church’s local activities. And finally, give something away for free as a token of them taking some time to visit the church. These are all easy to follow and if you could add an extra mile in doing so, the better.

Second, have an ad in the newspapers. This can reach a lot of people quickly. Not just once, though. Having a weekly or monthly column would suffice more. Provide people with something solid, and you will quickly generate a response. This would need an adequate amount of funds, as newspaper space is quite a premium, especially if you want it placed in the prominent section. Third, if the news ads won’t work, try voice. It is a more powerful tool than print. In the current world we have, most people like to be surrounded with noise. Though you only have a couple of seconds, it’s still rendered more useful than having it in print.

Lastly, statistics show that doing a one-on-one visitation is still the best means of reaching out and encouraging more attendees in your church. Though this may take some time and effort, it’s still worth it eventually. It just takes patience and dedication sometimes. Nonetheless, if you’re really willing to take the risks and submerge yourself on evangelizing, then go on with it. There is nothing to lose, but definitely more to gain.

Let Your Business Reach More People With Search Engine Marketing

Advancements in technology have encouraged business owners and retailers to opt for search engine marketing (SEM) to advertise their business. Compared to traditional mediums, this method reaches a wider audience and is also more affordable. With the help of professional SEM providers, you can can easily optimize your online marketing budget and devote more time to fulfilling your core business objectives.

The Internet has made it possible for more people to reach each other and communicate. This is why more businesses are starting to use it as their primary medium for advertising.

More consumers are also using it and search sites to research on products before making their purchases either in an actual store or online. Because of this, marketers are developing new ways to direct potential customers to the websites that can provide the products or services they are looking for.

One of the most effective forms of search engine marketing is paid placement, or increasing a website’s visibility in top search engine pages such as Google and Yahoo!

Some SEM providers do more than just direct people to a company’s website. They come up with strategic keywords and also take the time to research on their client and the industry that it belongs to. This knowledge can help guarantee that the traffic directed to the client’s website is not only increased, but also targeted.

Aside from increased and targeted website traffic, professional SEM providers can also handle the bidding and positioning of their clients on search websites. Through consistent placement and positioning, clients can effectively market products and services on the Internet and get the conversion that they’re aiming for.

Resource Box

Nett Solutions offers quality search engine marketing services that can guarantee sales and increased targeted traffic for businesses. For a fixed monthly fee, this leading SEM provider can provide fixed search engine positioning in today’s top search engines such as Google and Yahoo! Aside from its SEM services, Nett Solutions also offers PPC management and other Internet marketing solutions. For more information, visit NettSolutions.com or call 1-949-330-7060.

7 Reasons Why Direct Mail is Still Effective Marketing

Personalization

Remember as a child getting a letter in the mail addressed to just you? The thrill of reading your name on the envelope went down to your toes. The excitement that exuded outwards as you tore into the opening was almost palpable. Seeing what was inside and what you were getting put a big grin on your face.

Now as an adult when we open our mailbox we hope there is something in there besides a bill. Receiving a letter addressed to the recipient and not Current Resident can give a bit of that thrill back into someone’s day.

New Clients

Have you ever been the new person in the neighborhood, school or job? Not only do you not know anyone, but no one knows you either. You have to put yourself out there to make new friends and find your part in the myriad niches around you. The same situation is true when you want to accumulate new clients. How can a business attract new clients if no one knows you are around?

Purchasing a residential or business mailing list coupled with a direct mail piece should be the start of your marketing strategy. Your direct mail piece can showcase your products, hours of business, contact information and even website location. Use a customized mail house that can print, address and mail your piece. The cost per piece isn’t much more than the price of a first class stamp!

Special Offers

Walking up and down the aisles of your favorite store to find a special item on sale is nice if you have all the time in the world to do it. The same can be said of sitting in front of a computer and perusing website after website hoping to find something you can use at a great price. All of us become delighted when that happens and may even shoot a fist into the air followed by a whoo hoo! Where then does a business look to announce a special offer? They do it with direct mail marketing.

While emailing your clients with limited time or special offers is nice, you don’t always have permission to send them email advertisements. Your company emails could get black listed and show up as spam. That defeats the purpose of your marketing campaign. Instead, designing and mailing a colorful and impressive oversized postcard has the ability of reaching more people at one time. The best part is, the offer came to the client instead of the client going to the offer.

Call to Action

Every year the producers of American Idol use one of the best marketing ideas in the world to get viewers to watch their show. By using SMS texting, the viewer has a say in which performer competes for another week or whether their 15 minutes of fame is over. Your business can use the same basic idea with direct mail marketing.

You want your clients (current or prospective) to sign up for a program or service you are enacting. By using direct mail marketing it is possible to direct your clients to the proper place to do that. As with Special Offers, your business can refer the client to your website or how to use a promotional code when placing an order by phone. That way you can also track how effective your direct mail marketing campaign is.

Name Brand Recognition

When you see a thick black check mark, what does it remind you of? How about golden arches, a bunny head with a bow tie, an apple with a bite out of it or circle with the top being red, the bottom blue and a white wave through the middle. If you thought of Nike, McDonald’s, Playboy, Apple Computer and Pepsi, you’re right! With direct mail marketing, there is the ability to have your brand image or logo front and center. For years advertisers have known that branding a business is the best way to remind consumers about your products or services. Seeing your logo on a postcard or envelope will catch the recipient’s eye, making the chances of them stopping to read what you have to say greater than hoping they open an email from someone they may not recognize.

Save the Date

Along with work, shopping, cooking, cleaning, kids programs, family gatherings and maybe even attending night school, people today are inundated with a calendar full of things to do. Direct mail marketing can help any business make sure their upcoming event is a success. With an important event or function occurring in the future, send your client list a reminder card with the pertinent information. This becomes is a win/win situation for all. The client can tack the card up in a place so they won’t forget, and your business wins with a larger audience taking part.

Last but not least and most importantly…

Say Thank You

Most of us were taught as youngsters to always say please and thank you. And if you listen to Miss Manners, sending thank you cards or letters to someone who has gifted you with an item or their help should be considered common courtesy. Too often in the hustle and bustle of everyday life, we tend to forget to say thank you to those who keep us in business. Direct mail marketing can do that for you. Receiving a card or postcard in the mail from your business is another step up the ladder of good business and client relationships.