Online Marketing Solution – Build an Online Army

Today there are so many sites being put up each and every day – hell each and every minute. How are the people out there searching for your company going to find your website? Your website is ranking, but it is slowing losing ground on search engines results. You are starting to see less and less visitors to your site. So what can you do to combat this trend and take back over the search results?

There are options out there. First you can go for immediate results, and pay for results. You can start up a pay per click campaign. This is where you pay for click based on specific keywords that you select. This will put up your page for each online search based on the keywords that you select. The issue here is that you ranking on the paid results will be based on how much you are willing to pay per click, and this can start taking money out of your pocket quickly. Depending on your keywords, it can potential cost you thousands of dollars in less than a day.

So you don’t have the resources to go down that path, and really the costs of these pay per click campaigns have really gotten out of control. In fact, in some recent studies, less and less searchers out there are even clicking on these paid search results. These campaigns used to give better results when the public out there was not as educated as they are today. Today, almost everyone knows that someone is paying for these results, and they select them less and less and focus on the natural search results. So with the costs going higher and higher while the public using them less and less – doesn’t take much to see that this really isn’t the way to go for most businesses.

Now what – You have had your website up for a while, and your site had been getting good traffic in the past, but lately you are seeing less and less visitors to your site. It is important to have your company website, but online marketing today consists of more than just having your company website. You have to build an online marketing army to really dominate the search results and drive more customers to your company.

So what is an online marketing army? It is a group of sites that are focused at driving traffic to your business. Each of these websites is focused directly at what your visitors are searching for on the internet, and by having numerous websites, you can dominate the search results. But you will have to do a little more than just upload a couple websites to get the results that you need.

In order to get the results that you are looking for from this army of websites, you must have a strategy in place. This online marketing strategy must address the content, keywords, and market that you are looking to drive visitors to.

At first this can seem to be overwhelming, but it is much simpler than it sounds. With a little basic online research you can discover the main keywords that are driving visitors to your company’s website and your competitors. Once you have selected your targeted keywords for your online marketing strategy, simply purchase domains based on those keywords, build some content (utilizing the current content on your established website) focused on those keywords, and publish your site on those domains.

This is a good start toward online domination, but you can take it a step further. For each of your websites within your online marketing army start building content that is targeted for them as well. Search engines out there not only like content, but they love new content especially when it is targeted. Start building authority for each of these websites, and direct them back to your main company website.

Now that you have started to build your online marketing army, you will start to build back up the traffic that you had lost. You will also tap into traffic that your competition has been taking from your business all along. But don’t stop there; continue to build the content and the reach of your online army. The bigger you build your online marketing army, the more results you will get from it.

A Winning Marketing Plan For Business Success

Developing, writing and implementing a successful marketing plan starts with solid industry and market analysis and concludes with an implementable marketing strategy and program. A marketing plan is not developed and implemented independently; rather, it should be developed in close coordination with your company’s products and services and ultimately implemented through a strategic plan.

There is a certain approach and building-block process to developing a marketing plan. The place to start is analyzing your industry: its current state; who the major participants are; changes in the industry; opportunities; economic modeling forecasts; and examining who else may enter the industry. Then move toward determining how distribution works in your industry and how technology affects its distribution systems.

After your analysis on the industry level is complete, it is time to narrow your focus to analyzing and defining your market segments. Some example determinants are demographics, geography, customer needs, buying pattern and psychographics. With these segments defined and analyzed, analyze each market segment and determine how the market needs lead these identified groups to buy your products and services. Focus not on what you have to sell but more importantly, on the buyer needs you satisfy. Determine why customers buy from you.

You can now narrow down your target markets, determining what market groups are more important to your operation, along with, the market niches you can effectively target. It is vital to determine what your target customers’ needs and characteristics are, along with, what makes certain target groups more advantageous to market than others.

The next step in the marketing plan development process is to analyze market trends from a strategic standpoint. Look at market trends as a way to get ahead of the market direction, knowing with a probability of certainty where it is going. You can now realistically project your market growth and specific growth rates. The growth rate projections should identify in detail the relationship between your potential customers, sales, revenues and ultimately, profits.

Explain the nature of your competition, why customers choose one provider over the other, and why customers will buy from your company instead of these competitors. Provide a detailed competitive summary of your products’ and services’ variables, ranking them in comparison to your competition. Example variables include pricing, sales, trends, positioning clarity, quality, value, reputation, packaging, advertising, customer service, target market focus, innovation, brand awareness and so forth. Determine your top five competitive strengths and weaknesses, as well as, identifying your top competitive gap threats. Finally, determine how competitively positioned your company will be in the market.

Two parts remain: your marketing strategy and marketing program. The marketing strategy consists of positioning statements, pricing strategy, promotion strategy and distribution strategy. These are closely linked as your marketing programs will implement the marketing plan’s underlying strategy- the program puts the strategy into action, bringing “life” to your marketing plan.

A great marketing plan development process understands it is a companywide endeavor between product and service development, market analysis, marketing strategy, marketing programs, the marketing plan, the strategic plan and the sales plan. This all adds up to happy customers and financial success.
Consider hiring a marketing pro to help you develop the best marketing strategy and plan for your company and don’t forget the online marketing component! Online marketing can be highly targeted and cost effective per customer acquisition, with high profit margins and tremendous growth possibilities.

7 Reasons Why Direct Mail is Still Effective Marketing

Personalization

Remember as a child getting a letter in the mail addressed to just you? The thrill of reading your name on the envelope went down to your toes. The excitement that exuded outwards as you tore into the opening was almost palpable. Seeing what was inside and what you were getting put a big grin on your face.

Now as an adult when we open our mailbox we hope there is something in there besides a bill. Receiving a letter addressed to the recipient and not Current Resident can give a bit of that thrill back into someone’s day.

New Clients

Have you ever been the new person in the neighborhood, school or job? Not only do you not know anyone, but no one knows you either. You have to put yourself out there to make new friends and find your part in the myriad niches around you. The same situation is true when you want to accumulate new clients. How can a business attract new clients if no one knows you are around?

Purchasing a residential or business mailing list coupled with a direct mail piece should be the start of your marketing strategy. Your direct mail piece can showcase your products, hours of business, contact information and even website location. Use a customized mail house that can print, address and mail your piece. The cost per piece isn’t much more than the price of a first class stamp!

Special Offers

Walking up and down the aisles of your favorite store to find a special item on sale is nice if you have all the time in the world to do it. The same can be said of sitting in front of a computer and perusing website after website hoping to find something you can use at a great price. All of us become delighted when that happens and may even shoot a fist into the air followed by a whoo hoo! Where then does a business look to announce a special offer? They do it with direct mail marketing.

While emailing your clients with limited time or special offers is nice, you don’t always have permission to send them email advertisements. Your company emails could get black listed and show up as spam. That defeats the purpose of your marketing campaign. Instead, designing and mailing a colorful and impressive oversized postcard has the ability of reaching more people at one time. The best part is, the offer came to the client instead of the client going to the offer.

Call to Action

Every year the producers of American Idol use one of the best marketing ideas in the world to get viewers to watch their show. By using SMS texting, the viewer has a say in which performer competes for another week or whether their 15 minutes of fame is over. Your business can use the same basic idea with direct mail marketing.

You want your clients (current or prospective) to sign up for a program or service you are enacting. By using direct mail marketing it is possible to direct your clients to the proper place to do that. As with Special Offers, your business can refer the client to your website or how to use a promotional code when placing an order by phone. That way you can also track how effective your direct mail marketing campaign is.

Name Brand Recognition

When you see a thick black check mark, what does it remind you of? How about golden arches, a bunny head with a bow tie, an apple with a bite out of it or circle with the top being red, the bottom blue and a white wave through the middle. If you thought of Nike, McDonald’s, Playboy, Apple Computer and Pepsi, you’re right! With direct mail marketing, there is the ability to have your brand image or logo front and center. For years advertisers have known that branding a business is the best way to remind consumers about your products or services. Seeing your logo on a postcard or envelope will catch the recipient’s eye, making the chances of them stopping to read what you have to say greater than hoping they open an email from someone they may not recognize.

Save the Date

Along with work, shopping, cooking, cleaning, kids programs, family gatherings and maybe even attending night school, people today are inundated with a calendar full of things to do. Direct mail marketing can help any business make sure their upcoming event is a success. With an important event or function occurring in the future, send your client list a reminder card with the pertinent information. This becomes is a win/win situation for all. The client can tack the card up in a place so they won’t forget, and your business wins with a larger audience taking part.

Last but not least and most importantly…

Say Thank You

Most of us were taught as youngsters to always say please and thank you. And if you listen to Miss Manners, sending thank you cards or letters to someone who has gifted you with an item or their help should be considered common courtesy. Too often in the hustle and bustle of everyday life, we tend to forget to say thank you to those who keep us in business. Direct mail marketing can do that for you. Receiving a card or postcard in the mail from your business is another step up the ladder of good business and client relationships.