Be a Marketer

Have you ever spent money on advertising but then didn’t get the results you felt you should have? I know I have. Any of us who have ran a business has had this happen to us.

According to the ad rep, you just didn’t do it often enough, or for a long enough period of time. In other words, you didn’t spend enough money with him.

Well maybe you’ve heard this definition of insanity: Doing the same thing and expecting different results. So who’s insane, the rep, or the person who keeps giving him money for the same thing expecting different results?

You’re told that what you need is “exposure”, when you know what you need is sales.

Unless you have endless funding to create a brand name, you probably don’t have the budget to buy ‘impressions’ and hope for the numbers to eventually tilt in your favor.

You want return on investment NOW, you want RESULTS!. When you spend $1 in marketing you’d better get $2 back in sales – better yet, $3 or $4 or more, depending on the Life-Time Value of your clients.

Let me show you what I mean.

Recently, I decided to sell my pickup. Who was my target market? Someone looking for a pickup. Where would I find that market? Places where pickups are advertised – because that’s where someone looking for a pickup is likely to be looking.

I could have just put a sign on my truck and waited. Or put a sign in my yard. After all, thousands of people see my truck every day. And hundreds of people drive by my house every day. But what percentage of those people are looking to buy a pickup? One percent? Probably less.

But of the thousands of people looking at the truck ads in the paper, or on the internet, how many are interested in buying a truck? A lot more than one percent.

What’s the difference in these two approaches? The sign was way cheaper – or was it?

What was the ROI? Zero.

The internet ad I placed was $40.00. My truck sold for $20,000. What was the ROI? I got results because I employed the principles of Direct Response Marketing.

I wasn’t interested in building name awareness in the general public’s mind so that one day down the road, when someone out there became interested in buying a pickup truck, he’d call me. No, I needed results NOW.

I determined who my target market was, used the right medium, and delivered an effective, “matching”, message.

Now it’s true that if you offer a product or service that many will want eventually, such as window washing, but not all of them want it now (so we’re not talking groceries here), you should design an ongoing marketing strategy that will move the ‘not now’ folks to come to you first when they are ready.

But it’s wasteful to spend your marketing dollars on those that will never use your service or product. (e.g. Renters don’t usually pay to have their windows washed)

That’s where target marketing comes in. Unless you sell groceries, the general public is too big a target. Kinda like blowing up the whole barn to get rid of the hornets’ nest under one of the eaves.

Direct Response marketing is the answer for the small business owner with a limited advertising budget. And an essential strategy for a large business with a large advertising budget. In either case, an effective message to a targeted audience will get you the results you desire.

What Is Network Marketing and Why Should You Do It?

Ok, picture this someone has just shown you a business and you are wondering, should I get involved or shouldn’t I. They have told you of the massive wealth you could build with a residual income if you follow the plan and do the work, but you have heard rumors of how this sort of thing is illegal and called a pyramid. Read on to find the difference and why you are being handed the opportunity of your lifetime.

First let me tell you network marketing is dependent on your personal relationships with friends, family, co-workers, and others that you come in contact with everyday. Not always termed network marketing you may also see the labels of referral marketing, direct sales, home based business, MLM or multi-level marketing, or networking. What ever it is called it is based on the relationships you have now and the ones you will be constantly building. Networking is all about connecting with people to help each other benefit personally and economically.

Here are some facts from the Direct Selling Association’s research, sales figures in for 2009 reveal 16.1 million people are involved in the direct selling industry in the U.S. alone with over 63 million world wide and the sales total in the U.S. 28.33 billion dollars show that last year the direct selling industry out performed the overall retail industry. The timing is perfect with the weakest economy in 70 years many are looking to boost their income or replace an income that they no longer have due to job cuts and layoffs. Don’t you want to have more control over your income? Is your job as secure as you thought? Take a closer look at starting your own home based business and taking over the control of you income.

Once in a while you will come across people who do not have the understanding and information about direct selling and refer to it as a pyramid. In a pyramid you buy participation into a program without having a real product and the money will run out. In a network market or direct selling opportunity which is a growing industry every year you can start a business with low start up costs have a professionally developed sales system, legitimate and quality products, with the backing of knowledgeable and reputable people to help you create your own home based business.

Not everyone will recognise or understand the potential of this type of business, most will be unwilling to believe in you, your company, and themselves enough to take advantage of owning their own business. Look to Donald Trump, Warren Buffet, and Robert Kiyosaki to know that this powerful system works if you work at it. The real potential to build your business has taken off in the past few years as the internet and social media has opened the lines of communication with people looking for a home based business of their own. Online you now have prescreened the people who have an interest in making a better income or improving their lives. These people want to build an organization and be rewarded for their accomplishments.

Look to the potential for geometric growth to see what can happen every time you introduce a new representative. Remember the growth examples are shown with exact numbers when in real life some will build big and let’s face it some will not build at all. Everyone’s success is dependent upon a lot of people staying consistent and building the tiered system so the support you can give and receive can help you tap into the powerful leverage of network marketing.

Duplication is the key to success so with a combination of online and off line connections you can start to build your own home based business today and create wealth for yourself and others. Click the following link to tap into the powerful leverage of the network marketing industry and the vast numbers of people taking advantage of connecting on the internet.

Using Direct Marketing

Direct marketing is a common strategy used in business as a method of reaching potential customers. It is not to be confused with direct response marketing, which is a similar but slightly different strategy. While with direct response marketing, consumers respond to a direct offer from a company, direct marketing simply involves the business choosing a niche market and using different methods to promote a product to that group. With direct marketing, the business takes the time to directly engage the potential consumer rather than wait for a response to an advertisement. For example, while direct response marketing would place a general advertisement on television and leave the ball in the consumer’s court to show interest and make a call, direct marketers attempt to identify potentially interested individuals and contact them directly to promote a product.

Identifying a niche group is crucial to effective direct marketing without wasting time and money. Many good articles are available that detail the use of a niche group. For the purposes of direct marketing, a business identifies a demographic of consumers whom they believe would be likely to benefit from their product and even take this group into consideration when manufacturing a product. In a good strategy, marketers target this group directly rather than marketing to consumers in general.
A good comparison between direct response marketing and direct marketing is to imagine that in direct response you, as the marketer, are waiting for customers to bite, while when using direct marketing, you are directly asking the customer to bite.

A major concern with the marketing strategy is the possibility of consumers becoming overwhelmed and irritated by constant contact from marketers. Unfortunately, this is a common occurrence in this day and age with the overabundance of spam material sent to consumers. For this reason, it is imperative to develop strategies that have the best possible chance of garnering customers. The last thing a business wants is to overwhelm customers to the point of scaring them away. Whatever form of advertisement you choose to use, aim for the goal of making sure that your future customers are excited to hear from you and that every contact with them is positive.

There are several ways to go about identifying potential target consumers and marketing your product to them. The use of email has become the dominant method today. Companies will often pay fees to one another to share email addresses of their customers. This is where the spam concern enters the picture. Make sure to only contact customers who have given consent to have their email addresses used for the purpose of informing them of promotions regarding a certain type of product. Offers can also be sent directly through postal mail.

Direct marketing has its advantages and disadvantages in comparison to direct response marketing and other promotional methods. Most of the disadvantages surrounding this method involve logistical marketing difficulties and the complexity of identifying potential customers. When done in an effective way, direct marketing can prove to be a lucrative strategy.