How To Profit With Article Marketing

Internet users are always looking for good content, and one of the best ways to make money online is to write articles which drive traffic to offers that you have. There is a lot of work involved, but at least it won’t cost you a lot of money to get going.

Keyword research is the first thing you will need to do. The trick is to find what people are looking for on the internet and then using those keyword phrases to generate articles that will direct them to the products that they are looking for. Try to find keyword phrases that have a lot of searches but not too much competition, and in this way it will be easier to get your article to page one of the search engines for that particular keyword phrase.

You can either use your article to direct your customers to your website, which will have various offers for them, or you could direct them straight to an affiliate website. If you are submitting your article to article directories, just check the fine print, as some directories don’t accept affiliate links, only links to your own website.

Some article sites will let you embed active links into the text of your article. For instance, if you write about a holiday in France, you could then link up relevant keywords with a travel agency that would give you a commission if the reader books a holiday through them. Use your article several times on your blog, website or article directories and you should get a lot more traffic.

You don’t have to be a wordsmith to write an article, you just need some time and some thought put into your article. If you write often, you will get better and quicker and it will become easier. Remember with article marketing, more is better. The more articles you can write and get out there, the more traffic you will generate.

A good domain name purchased and forwarded to your chosen product, will work well for something that you promote a lot. This makes your link look friendlier and more professional, and more article directories will accept links like this.

Never copy other people’s articles. A lot of article directories ban you for plagiarism. Rather write your own unique content with your own spin on it or hire a writer to do an article for you. Once you have submitted your article, promote it in the social sites, bookmarking sites and forums for mazimum exposure.

I am sure that you will agree with me that article marketing can be very profitable indeed if done regularly and over the long term.

Using Direct Marketing

Direct marketing is a common strategy used in business as a method of reaching potential customers. It is not to be confused with direct response marketing, which is a similar but slightly different strategy. While with direct response marketing, consumers respond to a direct offer from a company, direct marketing simply involves the business choosing a niche market and using different methods to promote a product to that group. With direct marketing, the business takes the time to directly engage the potential consumer rather than wait for a response to an advertisement. For example, while direct response marketing would place a general advertisement on television and leave the ball in the consumer’s court to show interest and make a call, direct marketers attempt to identify potentially interested individuals and contact them directly to promote a product.

Identifying a niche group is crucial to effective direct marketing without wasting time and money. Many good articles are available that detail the use of a niche group. For the purposes of direct marketing, a business identifies a demographic of consumers whom they believe would be likely to benefit from their product and even take this group into consideration when manufacturing a product. In a good strategy, marketers target this group directly rather than marketing to consumers in general.
A good comparison between direct response marketing and direct marketing is to imagine that in direct response you, as the marketer, are waiting for customers to bite, while when using direct marketing, you are directly asking the customer to bite.

A major concern with the marketing strategy is the possibility of consumers becoming overwhelmed and irritated by constant contact from marketers. Unfortunately, this is a common occurrence in this day and age with the overabundance of spam material sent to consumers. For this reason, it is imperative to develop strategies that have the best possible chance of garnering customers. The last thing a business wants is to overwhelm customers to the point of scaring them away. Whatever form of advertisement you choose to use, aim for the goal of making sure that your future customers are excited to hear from you and that every contact with them is positive.

There are several ways to go about identifying potential target consumers and marketing your product to them. The use of email has become the dominant method today. Companies will often pay fees to one another to share email addresses of their customers. This is where the spam concern enters the picture. Make sure to only contact customers who have given consent to have their email addresses used for the purpose of informing them of promotions regarding a certain type of product. Offers can also be sent directly through postal mail.

Direct marketing has its advantages and disadvantages in comparison to direct response marketing and other promotional methods. Most of the disadvantages surrounding this method involve logistical marketing difficulties and the complexity of identifying potential customers. When done in an effective way, direct marketing can prove to be a lucrative strategy.

Direct Marketing Versus Email Marketing – Which is Best?

Email has changed how the business world and how advertisers communicate. The cost effectiveness of email is a powerful motivator for businesses who are looking for ways to reach a large audience quickly. Meanwhile, direct mail continues to be an effective way to reach your list of veterinarians. So, which is best?

The answer is that you can improve the effectiveness of one by complimenting it with the other. So, using both direct mail and email can be a powerful way to get your message out.

Here are some considerations about email.

- Email marketing can be developed much more quickly.
- Email can be sent multiple times in a short period.
- Email can be tracked and the data analyzed.
- Email marketing can be more cost effective.

There are benefits to direct mail, too.

- More accurate.
- More credibility.
- More impact with colors, fonts, and presentation.
- Lists are easier and less expensive to acquire.

For best results when marketing to your list of veterinarians, business owners should consider using both direct mail and email. Test your message and the timing and delivery methods. Try a series of emails followed by a direct mail campaign. Measure your results. Then change it up to see how your response rates change.

Whichever method you choose, be sure that you have processes and procedures in place to follow-up on your leads. For example, you may solicit an opt-in from your email program. Once you have collected the opt-in, be sure that your autoresponder is ready. If you send direct mails, be sure that your 800 number, website and email address are included and then measure the results by offering a special discount offer.