How Is Plastic In The Ocean Contaminating Your Seafood?

Scientists have studied how much of these pollutants are present in different types of seafood and what their impact on health could be, so that seafood processing companies can be aware when getting down fish from reliable seafood exporters in Sri Lanka.

Plastic is everywhere—in the air, water, and soil

Plastic pollution can be found everywhere we go, whether it is the ocean and other waterways, landfills, or even in the air we breathe. It is a problem that many nations are facing and seems to be getting worse as time goes on.

Plastic pollution in the ocean seems to be at its worst yet. With increasing amounts of litter, plastic bags and packaging are getting washed into the ocean. Without any type of degradation or decomposition happening to these plastics, they will float around for a very long time. Because there are no marine organisms that can degrade this type of pollution in water, it may be causing significant harm to many wildlife species as well as humans who consume seafood from areas where plastic has accumulated over time.

The effects on human health have been studied by scientists looking at how different types of seafood may be contaminated with the plastics that can be found in the oceans. One of the most common types is found in mussels, which can be ingested by humans. Other marine life may also become contaminated with these plastics, and there are concerns that this could affect human health as well if they consume them over time.

The plastic that ends up in the ocean breaks down into smaller pieces that get eaten by fish.

As mentioned earlier, the plastic found in the oceans gets broken down into smaller pieces over time. This means that it will more than likely get consumed by wildlife at some point, leading to a number of different conditions developing for both people and their food sources, depending on where they live along coastlines all around the world. These impacts could potentially create major issues further down the line for many who rely heavily on eating seafood every day, especially those living near coastal areas.

Fish are then caught by fish processing companies and fish export companies in Sri Lanka, for food and sold to grocery stores or restaurants. This same fish (or seafood in general) is then caught for food and sold to grocery stores or restaurants. This means that when we buy seafood, we are also buying the poison that has been ingested by the animals, and we, in turn, ingest it as well. This is a major problem for many people who want to eat seafood without the risk of being poisoned by their food source, but at this point, it’s out of our hands.

When you eat seafood that has ingested plastic particles, it can lead to gastrointestinal problems like diarrhoea or vomiting.

The negative health effects of eating such contaminated food include:

Diarrhoea
Vomiting
Intestinal problems
Nausea and/or vomiting
Increase in Cancer Risk: This is a major concern as people who eat seafood have a higher chance of developing certain forms of cancer, such as colon or breast cancer, much more quickly than those that don’t ingest polluted food sources. Contamination with chemicals like BPA has been found to be carcinogenic (cancer-causing).
Reproductive Issues: These issues include everything from birth defects to endometriosis and even infertility.

It’s estimated that over 90% of seabirds have ingested some form of plastic debris. It is not only the fish and marine life in the oceans that are being affected by plastic pollution; the soil and the air are also being affected by this pollution. Many types of seabirds have also been found to have plastic in their stomachs. These birds consume the food source without knowing that it contains polluted material, and this can affect them more than we think.

In addition, marine life is dying on a daily basis because they get trapped in plastic and get strangled or suffocated.

The solution

Reducing plastic pollution is a responsibility we all share to save the environment, our oceans, our wildlife, and one of our most popular food sources. There are several small changes that each of us can make in order to reduce this negative impact, including:

Invest in reusable water bottles instead of using disposable plastic.
If you drink coffee, invest in a travel mug and carry that around rather than getting one to go every single day.
Stop using straws with your beverages; we don’t really need them anyway.
Try not to buy plastic food containers. Instead, try investing in other storage solutions such as glass or metal ones like Tupperware, which are much more sustainable and less harmful to our environment.

Avoid using microbeads since they are made from plastic too—another thing we should stop doing immediately. Finally, make sure any other products you buy aren’t over packaged and try to avoid unnecessary excess plastic.

These kinds of small changes will make an incredible difference on our planet and help us decrease ocean pollution little by little. We’re not going to achieve it overnight, but if we keep trying every day, eventually these bad habits will stop being so frequent.

Weaving Logic Throughout Your Seminar Marketing Funnel

Effectively marketing a seminar usually involves the use of several promotional tools. To generate the best return on your marketing investment, it’s important to ensure that the pieces work together logically. If you are lucky enough to hook a prospective seminar attendee’s attention, you want to do everything possible to ensure that you don’t confuse and lose them.

For example, I was online the other night, researching which of my client’s competitors are running ads on Google AdWords. The more ads I clicked on, the happier I got. Although there were plenty of other companies competing for the same prospects, most of my client’s competitors dropped the ball once they won the click. They took their visitors to a web page that had absolutely nothing to do with what was advertised in their Google ad. At best, they directed visitors to a home page, where prospective customers could find the information they were seeking – IF they looked hard enough.

Unfortunately, this is a common problem in marketing. If you’re making this mistake, you are not achieving the maximum return on your marketing investment – guaranteed. Worse yet, you’re probably generating a lot of ill will among prospective customers.

As you compile your seminar marketing promotions and lead generation materials, make sure you continue the “conversation” you’re having with prospective customers from one piece to the next. For example:

If you’re running ads on Google, make sure the landing page to which you direct traffic delivers the information (and ONLY the information) that was promised in the ad. If you offer a free mini-course, the landing page should contain an opt-in form your visitors can use to subscribe to the mini-course.
If you ask visitors to opt in for a free report at your website, make sure the very next page they see after hitting the “submit” button is a page that thanks them for requesting the report — not a salesletter pitching your signature product. Alternatively, drive the report subscribers to your salesletter, but mention the report at the beginning of your letter and have a logical explanation for why you are sharing information about your signature product instead of delivering the report instantly.
If you send a postcard asking prospects to call a 24/7 recorded message to order a report, make sure the message mentions the report by name and reminds callers of the same benefits you highlighted in the postcard.
If you are promoting your seminar – in an ad, a postcard, a flier, an article, etc. – make sure that the URL you list in the promotion takes prospects directly to the page where they can find details about your event. Don’t drop them off at your home page and hoping they click their way to your event page.
Your goal in marketing is to win more customers — not to annoy and confuse prospects. Ensuring that there’s a logical thread of conversation throughout your marketing pieces will go a long way to cementing relationships and boosting sales.

7 Reasons Why Direct Mail is Still Effective Marketing

Personalization

Remember as a child getting a letter in the mail addressed to just you? The thrill of reading your name on the envelope went down to your toes. The excitement that exuded outwards as you tore into the opening was almost palpable. Seeing what was inside and what you were getting put a big grin on your face.

Now as an adult when we open our mailbox we hope there is something in there besides a bill. Receiving a letter addressed to the recipient and not Current Resident can give a bit of that thrill back into someone’s day.

New Clients

Have you ever been the new person in the neighborhood, school or job? Not only do you not know anyone, but no one knows you either. You have to put yourself out there to make new friends and find your part in the myriad niches around you. The same situation is true when you want to accumulate new clients. How can a business attract new clients if no one knows you are around?

Purchasing a residential or business mailing list coupled with a direct mail piece should be the start of your marketing strategy. Your direct mail piece can showcase your products, hours of business, contact information and even website location. Use a customized mail house that can print, address and mail your piece. The cost per piece isn’t much more than the price of a first class stamp!

Special Offers

Walking up and down the aisles of your favorite store to find a special item on sale is nice if you have all the time in the world to do it. The same can be said of sitting in front of a computer and perusing website after website hoping to find something you can use at a great price. All of us become delighted when that happens and may even shoot a fist into the air followed by a whoo hoo! Where then does a business look to announce a special offer? They do it with direct mail marketing.

While emailing your clients with limited time or special offers is nice, you don’t always have permission to send them email advertisements. Your company emails could get black listed and show up as spam. That defeats the purpose of your marketing campaign. Instead, designing and mailing a colorful and impressive oversized postcard has the ability of reaching more people at one time. The best part is, the offer came to the client instead of the client going to the offer.

Call to Action

Every year the producers of American Idol use one of the best marketing ideas in the world to get viewers to watch their show. By using SMS texting, the viewer has a say in which performer competes for another week or whether their 15 minutes of fame is over. Your business can use the same basic idea with direct mail marketing.

You want your clients (current or prospective) to sign up for a program or service you are enacting. By using direct mail marketing it is possible to direct your clients to the proper place to do that. As with Special Offers, your business can refer the client to your website or how to use a promotional code when placing an order by phone. That way you can also track how effective your direct mail marketing campaign is.

Name Brand Recognition

When you see a thick black check mark, what does it remind you of? How about golden arches, a bunny head with a bow tie, an apple with a bite out of it or circle with the top being red, the bottom blue and a white wave through the middle. If you thought of Nike, McDonald’s, Playboy, Apple Computer and Pepsi, you’re right! With direct mail marketing, there is the ability to have your brand image or logo front and center. For years advertisers have known that branding a business is the best way to remind consumers about your products or services. Seeing your logo on a postcard or envelope will catch the recipient’s eye, making the chances of them stopping to read what you have to say greater than hoping they open an email from someone they may not recognize.

Save the Date

Along with work, shopping, cooking, cleaning, kids programs, family gatherings and maybe even attending night school, people today are inundated with a calendar full of things to do. Direct mail marketing can help any business make sure their upcoming event is a success. With an important event or function occurring in the future, send your client list a reminder card with the pertinent information. This becomes is a win/win situation for all. The client can tack the card up in a place so they won’t forget, and your business wins with a larger audience taking part.

Last but not least and most importantly…

Say Thank You

Most of us were taught as youngsters to always say please and thank you. And if you listen to Miss Manners, sending thank you cards or letters to someone who has gifted you with an item or their help should be considered common courtesy. Too often in the hustle and bustle of everyday life, we tend to forget to say thank you to those who keep us in business. Direct mail marketing can do that for you. Receiving a card or postcard in the mail from your business is another step up the ladder of good business and client relationships.