Farm safety and housekeeping

The term housekeeping, when applied to farming and agricultural operations does carry some sense of what it means in the hospitality industry, and in general domestic and commercial service.

Housekeeping is a word that prefers really to all areas of a operation being kept in good order, being kept clean and being kept safe.

On a farm or agricultural operation, there are a number of different areas that need to be kept continually safe and clean, both the good running of the business itself, but also for the safety of the employees and of the family who own or run a company.

Farms traditionally revolve around agricultural machinery, mainly tractors, combine harvesters, utility vehicles, as well as a number of different cars and trucks.

Depending upon the nature of the work at the farm is involved in, there may well be different chemicals, different pieces ofmachinery and different tools all of which could pose a potential hazard.

Housekeeping is are keeping all of these areas safe, on a continual basis, and making sure that anyone involved in any area of this work has an attitude that these areas are important and need to be kept free from any risk or danger to any individual, whether an employee, a member of the family or a member of the public who may be on the farm for different reasons.

Any area that is considered a work area, whether it includes machinery or livestock or anything else, needs to be designated as a potential risk zone, and such strict housekeeping protocols need to be in place in order to safeguard the well-being of everyone who may on any occasion be there.

Housekeeping practices include the need torecognise appropriate storage, how any materials or equipment that are kept in this area are used and also how any mistakes or spillages or damage machinery are cleaned up or dealt with for repair.

Where good housekeeping practices are protocols are not in place it creates a potential hazard. Housekeeping is a preventative measure, and is about attitude and practice.

Encouraging people to keep an area clean is a prerequisite of most good housekeeping protocols. This can include informal picking up of rubbish or debris that may be lying around, as well as a more formal cleaning protocol with certain people designated to make sure that all areas are kept clean on a regular basis.

Storage is crucially important, both at a practical level and also has an attitude of good housekeeping practice. The old expression a tidy mind applies very much to this area. If an area looks unkempt, it is likely that there are a number of practices that could be considered unsafe or sloppy, which could ultimately lead to more hazards and risks.

Housekeeping is primarily about preventing injury. Health and safety has become a term that many people either slightly ridicule, or think it’s just an excuse to be risk averse. It is in fact quite the opposite. It is about understanding the nature of risk in order to evaluate the acceptability of a risk, and take whatever precautions may be necessary.

Online Marketing Solution – Build an Online Army

Today there are so many sites being put up each and every day – hell each and every minute. How are the people out there searching for your company going to find your website? Your website is ranking, but it is slowing losing ground on search engines results. You are starting to see less and less visitors to your site. So what can you do to combat this trend and take back over the search results?

There are options out there. First you can go for immediate results, and pay for results. You can start up a pay per click campaign. This is where you pay for click based on specific keywords that you select. This will put up your page for each online search based on the keywords that you select. The issue here is that you ranking on the paid results will be based on how much you are willing to pay per click, and this can start taking money out of your pocket quickly. Depending on your keywords, it can potential cost you thousands of dollars in less than a day.

So you don’t have the resources to go down that path, and really the costs of these pay per click campaigns have really gotten out of control. In fact, in some recent studies, less and less searchers out there are even clicking on these paid search results. These campaigns used to give better results when the public out there was not as educated as they are today. Today, almost everyone knows that someone is paying for these results, and they select them less and less and focus on the natural search results. So with the costs going higher and higher while the public using them less and less – doesn’t take much to see that this really isn’t the way to go for most businesses.

Now what – You have had your website up for a while, and your site had been getting good traffic in the past, but lately you are seeing less and less visitors to your site. It is important to have your company website, but online marketing today consists of more than just having your company website. You have to build an online marketing army to really dominate the search results and drive more customers to your company.

So what is an online marketing army? It is a group of sites that are focused at driving traffic to your business. Each of these websites is focused directly at what your visitors are searching for on the internet, and by having numerous websites, you can dominate the search results. But you will have to do a little more than just upload a couple websites to get the results that you need.

In order to get the results that you are looking for from this army of websites, you must have a strategy in place. This online marketing strategy must address the content, keywords, and market that you are looking to drive visitors to.

At first this can seem to be overwhelming, but it is much simpler than it sounds. With a little basic online research you can discover the main keywords that are driving visitors to your company’s website and your competitors. Once you have selected your targeted keywords for your online marketing strategy, simply purchase domains based on those keywords, build some content (utilizing the current content on your established website) focused on those keywords, and publish your site on those domains.

This is a good start toward online domination, but you can take it a step further. For each of your websites within your online marketing army start building content that is targeted for them as well. Search engines out there not only like content, but they love new content especially when it is targeted. Start building authority for each of these websites, and direct them back to your main company website.

Now that you have started to build your online marketing army, you will start to build back up the traffic that you had lost. You will also tap into traffic that your competition has been taking from your business all along. But don’t stop there; continue to build the content and the reach of your online army. The bigger you build your online marketing army, the more results you will get from it.

7 Article Marketing Lessons I Count on Each and Every Day

Is article marketing profitable? Can you really make a full time living creating and then distributing quality content around the web, or is there a “catch” you must master to really make it work?

The truth is, in my own business, I’ve come to rely heavily on creating content for both my traffic, my TRUST and my ability to bond with and sell to my readers. There is NO substitute for being able to communicate with your readership in a language they like and understand, and to be able to convey PASSION and commitment in a way that makes folks feel invested in your marketing, and your message.

Here are the 7 MOST important lessons I’ve learned about making money online, and as an avid article marketer in a multitude of niches as well!

1 – Quality is CRITICAL

When it comes to creating content that actually CONVERTS, there are no shortcuts. Your results are going to be directly proportional to how much “care” you put into your content, and communicating your authority and expertise

2 – Quantity Counts, Too

You’ll never make a full time living as an article marketing maven, by writing 1 article a day. I know there are people who will tell you this is true…..but I’ve yet to see one myself. I dedicate 2 hours a day to writing as much quality content as I can, and over the years, my speed has gone UP exponentially….while the quality of my content has stayed good as well.

3 – Keep it Simple

I read a funny story about Presidential speeches a few months ago, that I find is VERY relevant for writing articles. When the language, tone and tempo goes beyond a High School English level, the attention, and effectiveness of the speech goes down dramatically. I’ve found the same things in my own content creation efforts…and the BIG takeaway is this: Be direct, be informative and don’t sound too smart for your own good!

4 – Your Niche is Important

Especially if you are an affiliate marketer. Picking small niches is rarely a smart strategy if you are serious about traffic, and sales. The BIGGER the ocean, the more opportunity there is to make money, and this is even more important if you are selling products as an affiliate. (it’s also important if you are selling your OWN services as well – lots of competition is a GOOD thing!)

5 – The Title Can Make or Break Your Content (and Campaign)

Nothing is more important that a good title when it comes to creating content that converts. Why? Because with so many other authors out there, if you don’t step up and stand out with your title, the content you create gets lost in the maze and haze of so many submissions. Long verbose titles work BEST for me, and if you try them, I’ll bet they’ll do the same for you!

6 – Reward with Your Resource Box

I hate to see resource boxes that are “me” focused, because they rarely convey the sorts of benefits, or compel enough curiosity to create a click. I don’t care how many people READ your articles, if they don’t click through and don’t visit your offer, the work you’ve done has been in vain. Keep your resource boxes benefit laden and experiment! Be bold, be audacious and make BIG promises…..and you’ll find that your rewards will be magnified as a result.

7 – Lastly…your LANDING page counts, too

So many people forget that the landing page is important, and plays a big role in the continuum of content marketing. You need a landing page that is clear, has a DIRECT relationship to the article they just read that brought them there, and is clean, simple and easy to understand.

As a rule, don’t include multiple ads, or blog posts or offers……you want a LINEAR message that makes it very clear what they need to do next to get the MOST benefit from what you have to share.