Online Marketing Solution – Build an Online Army

Today there are so many sites being put up each and every day – hell each and every minute. How are the people out there searching for your company going to find your website? Your website is ranking, but it is slowing losing ground on search engines results. You are starting to see less and less visitors to your site. So what can you do to combat this trend and take back over the search results?

There are options out there. First you can go for immediate results, and pay for results. You can start up a pay per click campaign. This is where you pay for click based on specific keywords that you select. This will put up your page for each online search based on the keywords that you select. The issue here is that you ranking on the paid results will be based on how much you are willing to pay per click, and this can start taking money out of your pocket quickly. Depending on your keywords, it can potential cost you thousands of dollars in less than a day.

So you don’t have the resources to go down that path, and really the costs of these pay per click campaigns have really gotten out of control. In fact, in some recent studies, less and less searchers out there are even clicking on these paid search results. These campaigns used to give better results when the public out there was not as educated as they are today. Today, almost everyone knows that someone is paying for these results, and they select them less and less and focus on the natural search results. So with the costs going higher and higher while the public using them less and less – doesn’t take much to see that this really isn’t the way to go for most businesses.

Now what – You have had your website up for a while, and your site had been getting good traffic in the past, but lately you are seeing less and less visitors to your site. It is important to have your company website, but online marketing today consists of more than just having your company website. You have to build an online marketing army to really dominate the search results and drive more customers to your company.

So what is an online marketing army? It is a group of sites that are focused at driving traffic to your business. Each of these websites is focused directly at what your visitors are searching for on the internet, and by having numerous websites, you can dominate the search results. But you will have to do a little more than just upload a couple websites to get the results that you need.

In order to get the results that you are looking for from this army of websites, you must have a strategy in place. This online marketing strategy must address the content, keywords, and market that you are looking to drive visitors to.

At first this can seem to be overwhelming, but it is much simpler than it sounds. With a little basic online research you can discover the main keywords that are driving visitors to your company’s website and your competitors. Once you have selected your targeted keywords for your online marketing strategy, simply purchase domains based on those keywords, build some content (utilizing the current content on your established website) focused on those keywords, and publish your site on those domains.

This is a good start toward online domination, but you can take it a step further. For each of your websites within your online marketing army start building content that is targeted for them as well. Search engines out there not only like content, but they love new content especially when it is targeted. Start building authority for each of these websites, and direct them back to your main company website.

Now that you have started to build your online marketing army, you will start to build back up the traffic that you had lost. You will also tap into traffic that your competition has been taking from your business all along. But don’t stop there; continue to build the content and the reach of your online army. The bigger you build your online marketing army, the more results you will get from it.