Farm safety and housekeeping

The term housekeeping, when applied to farming and agricultural operations does carry some sense of what it means in the hospitality industry, and in general domestic and commercial service.

Housekeeping is a word that prefers really to all areas of a operation being kept in good order, being kept clean and being kept safe.

On a farm or agricultural operation, there are a number of different areas that need to be kept continually safe and clean, both the good running of the business itself, but also for the safety of the employees and of the family who own or run a company.

Farms traditionally revolve around agricultural machinery, mainly tractors, combine harvesters, utility vehicles, as well as a number of different cars and trucks.

Depending upon the nature of the work at the farm is involved in, there may well be different chemicals, different pieces ofmachinery and different tools all of which could pose a potential hazard.

Housekeeping is are keeping all of these areas safe, on a continual basis, and making sure that anyone involved in any area of this work has an attitude that these areas are important and need to be kept free from any risk or danger to any individual, whether an employee, a member of the family or a member of the public who may be on the farm for different reasons.

Any area that is considered a work area, whether it includes machinery or livestock or anything else, needs to be designated as a potential risk zone, and such strict housekeeping protocols need to be in place in order to safeguard the well-being of everyone who may on any occasion be there.

Housekeeping practices include the need torecognise appropriate storage, how any materials or equipment that are kept in this area are used and also how any mistakes or spillages or damage machinery are cleaned up or dealt with for repair.

Where good housekeeping practices are protocols are not in place it creates a potential hazard. Housekeeping is a preventative measure, and is about attitude and practice.

Encouraging people to keep an area clean is a prerequisite of most good housekeeping protocols. This can include informal picking up of rubbish or debris that may be lying around, as well as a more formal cleaning protocol with certain people designated to make sure that all areas are kept clean on a regular basis.

Storage is crucially important, both at a practical level and also has an attitude of good housekeeping practice. The old expression a tidy mind applies very much to this area. If an area looks unkempt, it is likely that there are a number of practices that could be considered unsafe or sloppy, which could ultimately lead to more hazards and risks.

Housekeeping is primarily about preventing injury. Health and safety has become a term that many people either slightly ridicule, or think it’s just an excuse to be risk averse. It is in fact quite the opposite. It is about understanding the nature of risk in order to evaluate the acceptability of a risk, and take whatever precautions may be necessary.

Targeted Marketing Basics

Any person with dreams of becoming successful in real estate sales wants to answer the question – how do I find masses of buyers? The first thing you need to do is understand the foundation behind finding masses of buyers. Many real estate dealers make a common mistake when they begin to approach marketing. This error is in using a large, untargeted marketing approach. A common method is to use television, newspaper ads, or newspaper inserts in a broad based campaign designed to reach as many people as possible.

The problem with this decision is that you may or may not actually encounter prospective buyers, those who are actually looking to make a real estate purchase. This mass market strategy is not the best use of your advertising resources. Even though you may receive a few leads from television commercials or newspaper ads, there are other ways that you can spend your marketing funds that can help reach qualified prospects. Classic television advertising, for example a software commercial during a ball game, works on the theory that hopefully someone will see the product and be interested enough to pursue the software.

If you do not have young children, an ad for Pampers will not be designed to target you. The goal is that many people will see the ad and some of them will be in the right market group to purchase the product. Targeted marketing, on the other hand, is based on the principle of identifying your buyer’s characteristics and marketing directly to them. This has been helpful in qualifying the prospects. This method has been proven to work much more quickly, since the more targeted your approach is, the bigger bang for your buck you are going to get. For this reason, you would not want to advertise a piece of land in a weight loss magazine. One has nothing to do with the other!

Direct Marketing Versus Email Marketing – Which is Best?

Email has changed how the business world and how advertisers communicate. The cost effectiveness of email is a powerful motivator for businesses who are looking for ways to reach a large audience quickly. Meanwhile, direct mail continues to be an effective way to reach your list of veterinarians. So, which is best?

The answer is that you can improve the effectiveness of one by complimenting it with the other. So, using both direct mail and email can be a powerful way to get your message out.

Here are some considerations about email.

- Email marketing can be developed much more quickly.
- Email can be sent multiple times in a short period.
- Email can be tracked and the data analyzed.
- Email marketing can be more cost effective.

There are benefits to direct mail, too.

- More accurate.
- More credibility.
- More impact with colors, fonts, and presentation.
- Lists are easier and less expensive to acquire.

For best results when marketing to your list of veterinarians, business owners should consider using both direct mail and email. Test your message and the timing and delivery methods. Try a series of emails followed by a direct mail campaign. Measure your results. Then change it up to see how your response rates change.

Whichever method you choose, be sure that you have processes and procedures in place to follow-up on your leads. For example, you may solicit an opt-in from your email program. Once you have collected the opt-in, be sure that your autoresponder is ready. If you send direct mails, be sure that your 800 number, website and email address are included and then measure the results by offering a special discount offer.